Beowulf As An Epic Hero Essay - 1545 Words

Beowulf is considered to be an epic hero. A character such as himself can even be considered in the same class as different DC Comic heroes such Superman, Batman, Green Lantern or The Flash. It is acceptable to list Beowulf with these heroes due to all of his heroic efforts defeating various monsters and enemies and the fact that he has a DC Comic made about him. Beowulf is a hero that defies the logic of your typical comic book hero; he possesses his own attributes and is in a class of his own with the world of DC Comics. The hero Beowulf is a righteous warrior who’s strength was sought out by others in order to protect them. In most comics, the community is usually terrified of super humans although they may be accomplishing good deeds. People only see the power that comes from these beings and not the mentality that they have. Unlike the average superhero, the community welcomes Beowulf with pleasure. That are excited that he has arrived and are willing to allow his assista nce. This is still unusual because superheroes don’t go out looking for challenges or others to fight for the fun of it. With most superheroes, power comes in response to a need and not a desire. Heroes fight because they must and they wield the power and talent to do so. Superman never asked for his powers; he was simply born that way. His home planet was destroyed in a war when he was an infant and he was sent to live on earth. Living in an innocent world where villains such Lex Luthor,Show MoreRelatedThe Epic Of Beowulf As An Epic Hero1519 Words   |  7 Pagesaway following a journey, you have most likely read an epic. An epic by definition is â€Å"a long poem, typically one derived from ancient oral tradition, narrating the deeds and adventures of heroic or legendary figures or the history of a nation†. Every epic has a main character that undergoes the same archetypal journey as all other heroes, an epic hero. There are specific qualities one must have to be co nsidered an epic hero. Each epic hero possesses superhuman strength, displays a strong sense ofRead MoreThe Epic Of Beowulf As An Epic Hero711 Words   |  3 Pagesthan the writer. These â€Å"epic heros† are protagonists that fulfill their potential of greatness through using their bravery, strength and humility for good. The near ancient tale of Beowulf is a classic example of an epic story that contains an epic hero. In this tale Hrothgar, the king of the Danes, has been terrorized by a beast known as Grendel. This beast has been murdering the king’s people and no one has come close to stopping this killer. A Geat warrior named Beowulf hears of the King’s predicamentRead MoreBeowulf : An Epic Hero930 Words   |  4 Pages The story of Beowulf shows its reader many characteristics of why this Anglo-Saxon poem is an epic. First of all, Beowulf is a warrior of epic renown by the time he formally introduces himself in the poem. Next, Beowulf is the warrior that many strive to be in life. In addition, Beowulf finds himself tackling many quests that involve dangerous beasts, or as he might call them, demons. The next quality shown by Beowulf is his bravery and honor. The reader is able to easily identify this characteristicRead MoreBeowulf, The Epic Hero1373 Words   |  6 Pages 2015 Beowulf, The Epic Hero In Anglo Saxon times, Beowulf is considered a well known epic hero. â€Å"Epic heroes are literary characters from ancient mythology and other stories, which were written down in the form of long, narrative epic poems. The hero is the main character, or protagonist of the poem†(Epic Hero: Definition, Characteristics Examples.). The epic hero usually battles for accomplishments to a set of tasks to complete important goals. Beowulf is described as an epic hero becauseRead MoreThe Epic Hero Of Beowulf866 Words   |  4 PagesAn epic hero is someone who is of great importance, they have supernatural abilities, have some form of connection with the Gods, and accomplish great deeds. In Beowulf, translated by Seamus Heaney, Beowulf is the epic hero in his tale and he is considered great by those who know of his life. There are two versions of his story which portrays him in a certain way. The video version does not do its best to portray him as an epic hero but instead show that he is a liar, a womanizer, and a coward. TheRead MoreBeowulf : An Epic Hero894 Words   |  4 Pages The character of Beowulf demonstrates several characteristics that make a great epic hero. Throughout his lifetime he displayed several characteristics such as honor, bravery, physical superiority, leadership, and glory. These characteristics all formed how the Anglo-Saxons believed one should live their life. Along with the valorous deeds that Beowulf accomplished he is considered to be a prime example of an epic hero. Beowulf would have even been considered a model human to the Anglo-SaxonsRead MoreBeowulf : An Epic Hero978 Words   |  4 Pages Beowulf is a character that exudes the qualities of an epic hero. Throughout this epic, Beowulf is seen as a hero to many and a major threat to the evils he encounters. The values of the Anglo-Saxons, who would have read and admired this poem, included loyalty, bravery, and honor. Beowulf’s character exemplifies all of these qualities to the highest degree. The values and traditions of the original composers of this story cause Beowulf’s character to be the perfect example of an Anglo-SaxonRead MoreBeowulf: an Epic Hero983 Words   |  4 PagesGauvain British Literature Beowulf Essay 9/22/04 Beowulf: An Epic Hero According to Abrams, the heroic poem is a long verse narrative on a serious subject, told in an elevated style, and centered on a heroic or quasi-divine figure on whose actions depends the fate of a tribe, a nation, or the human race. Beowulf fits Abrams description of an epic, exhibiting all of the characteristics listed throughout the book, thus defining Beowulf as a hero and making the book an epic through its elevatedRead MoreBeowulf, the Epic Hero1431 Words   |  6 PagesBeowulf, the Epic Hero There have been many grand stories about great warriors, and champions; those about epic heroes however, are the truly exceptional tales. One such tale, over a thousand years old, stands out from all the rest: Beowulf, the tale of a great warrior, on his quest to achieve eternal glory, defeating great opponents. Throughout the whole story, Beowulf demonstrates most –if not all- of the qualities that an archetypal hero possesses. He embodies the highest ideals of his cultureRead MoreBeowulf : The Epic Hero960 Words   |  4 PagesPotter, and Beowulf all have in common? They all demonstrate the qualities of epic heroes. Beowulf represents several characteristics of an epic hero and demonstrates the values of the Anglo-Saxons. He is the main character of his story, he has a main goal, he travels and fights with a group of people, and he accomplishes many valorous deeds; the values of the Anglo-Saxons are also shown through the actions of Beowulf, such as courage, loyalty, an d fame. For example, when Beowulf heard a cry

Personal Leadership Assumptions, Values And Integrity

Colorado State University Personal Leadership Philosophy Paper BUS 620 – Leadership Teams, Fall 2014 Jessica Burch SC - Margot Ganster October 8, 2014 PERSONAL LEADERSHIP ASSUMPTIONS, VALUES AND INTEGRITY My thoughts, assumptions and personal values on leadership have developed over many years, simply holding the title as leader or manager is much more than being able to actually lead, and this ability is not a quality that everyone has, good bad or indifferent. Over the past seven weeks I have developed and grown in my own leadership philosophies. Personal Assumptions and Values As a young child I looked up to my grandmother. She was the ideal roll model of what I considered to be a strong, independent and well respected lady. She taught me to hold true to my personal values, goals and beliefs regardless of how tough life may get. The value of having integrity, being trustworthy and loyal will become stronger and stronger over time. Today, those values have only become more important and defined, as time has gone by. In the years that have passed, I have witnessed countless leaders holding management rolls that simply failed to personally model their expectations. Simply holding a title given will not earn you the respect you need to be a successful leader of an organization or group. Views on Personal Leadership Role After receiving feedback from my personal Leadership Practices Inventory 360, I can clearly see that fellowShow MoreRelatedEstablishing A Leadership Philosophy Helps Guide Actions, Behaviors And Thoughts1728 Words   |  7 PagesAll leaders wield a certain significant level of influence within their organizations or over their followers based upon their own personal philosophy. Being a leader without considering on a personal level key values that one finds important can result in inconsistent outcomes. Establishing a leadership philosophy helps guide actions, behaviors and thoughts. A leadership philosophy is developed through a combination of internal and external forces that impact an individual over their lifetime. ThereRead MoreWilliam Sullivans Work And Integrity : The Crisis And Promise Of Professionalism1340 Words   |  6 PagesThe embodiment of a military professional must be as stated in William Sullivan s book Work and Integrity: The C risis and Promise of Professionalism in America. He asserts a profession is an application of a strict and arduous credentialing system, demanding a lifetime of rigorous discipline, resulted in an exclusive group of peers who possessed a distinct body of knowledge, language, and abilities.1 The officer corps is burdened with greater responsibility based on the nature of the militaryRead MoreImportance of Self-Assessment in Leadership Roles1078 Words   |  4 PagesLeadership is based on a complex interaction between the leader and the existing social and circumstantial environment, i.e. the current team and project characteristics. With continuous changes in team and project structure, the leader is expected to modify his/her efforts accordingly in order to ensure efficiency and success. Therefore, leaders find themselves in a never-ending learning experience during which adjustments in leadership style will not only be required, but will have to be soughtRead MoreCreating A Habit Of Choosing The Harder Right Over The Easier Wrong1634 Words   |  7 Pagesdays to create a habit (Freedhom, 2013). The daily habits that leaders develop—whether they are positive or negative—will control their actions upon times of adversity. This leadership tenet is derived from the framework of one of my most cherished values, and one of the seven Army values: integrity. The Army defines integrity as doing what is right legally and morally through the adherence to moral principles (ARMY.MIL). Creating the habit of doing the correct legal and moral action is essentialRead MoreMarketing And Distribution Strategies Of Wyndham Worldwide1627 Words   |  7 Pagesplans necessary to make finished products available to target customers when where and how they want (Bayus, 2015). This report focuses on various components such as the external opportunities and threats, internal strengths and weaknesses, and assumptions. The report also contains information on the marketing strategies recommended for the company and its implementation based on the SWOT analysis. The report further provides recommendations for the company to learn from, implement and maintain, inRead MoreThe Importance Of Emotional Intelligence And Emotional Quotient Is Influenced By People Surrounding You812 Words   |  4 PagesWith this assumption, I would like to review this EiQ assessment. According to the EI assessment some of my greatest emotional strengths are self-awareness, high value integrity, empathy, good impulse control, healthy coping skills and healthy level of self-esteem. I would say the result in exactly what I expected it to be. I have always put value integrity as my top priority and â€Å"logic† has always overpowered my emptions when it comes to dealing with situations involving value integrity. Even duringRead MoreHow Hailey Became Literate As Pi Beta Phi1447 Words   |  6 Pagescommunity as â€Å"the increasingly common assumption that discourse operates within conventions defined as communities, by academic or social goals.† (page 217) Swales himself defined discourse community with six specific characteristics, but within the community of Pi Beta Phi, your literacy is based off of our 6 core values. Integrity, lifelong commitment, leadership, Personal and intellectual growth, Philanthropic Service to others, and Sincere friendship . Integrity is defined as the quality of beingRead MoreLeadership, An Organization, And A Christian World View986 Words   |  4 PagesIntroduction Robert F. Dees the author of Resilient Leaders focused the chapters three and four on the core quality character traits (integrity and courage), and the highly sought quality of wisdom. Within this week studies the examination of how the above concepts affect organizations were of main importance, as the discussion progressed there is evidence that a Christian world view was used to better explain these concepts. This particular discussion post is designed to reflect the commonRead MoreAnalysis Of Warren G. Bennis And Robert J. Thomas802 Words   |  4 Pagesassociated with this capacity to learn from experience: 1) ability to engage others in shared meaning; 2) a distinctive and compelling voice; 3) a sense of integrity; and 4) adaptive capacity. Having a plan for personal growth require us to harness the crucibles that life sets in motion to examine our principles, values, to question our assumptions so we can proactively seek new opportunities to learn and grow from what lif e throws at us. Analysis As identified by Bennis, W., Thomas, R. (2011). CruciblesRead MoreLeadership And Theories And Areas Of Application900 Words   |  4 PagesAssignment 4 - Leadership and Theories and Areas of Application Leadership Theories: According to Janda (1960), leadership is a term defined as a scientific discipline of power relationships where group members believe that other members of their group has the right to prescribe a particular behavior to others (Janda, 1960, p. 345-346). However, leadership is the consequence of the interaction of interpersonal relationships between members of a group that obey willingly and not forced to do so

Classical Economics Free Essays

Classical Economics Classical economics is one of the main theories of economics, besides Keynesian economics, although classical economics is considered the first school of thought in economics, probably only due to timing. Although others have contributed ideas and theories to the classical school of thought, Adam Smith is the person behind the Classical economics school of thought. The Classical economics theory teaches and is based on the idea that the economy can stabilize and run effectively on its own, without any type of assistance. We will write a custom essay sample on Classical Economics or any similar topic only for you Order Now There are three basic assumptions of Classical Economists theories. One is that all prices must be susceptible to flexibility downward just as easily as upward. This is proven not to be the case for downward prices because of factors such as laws or unions. Another assumption is what is called, â€Å"Say’s Law†. This law preaches that â€Å"supply creates its own demand†. However, this is also proven to not work effectively because in most economies today production is based on demand not the other way around. The third assumption is that the savings of every consumer should match their investment. This, we all know from experience, not to be the case. Classical economics believes the economy is a type of self- correcting mechanism and needs no assistance or intervention to function effectively. Unemployment in an economy is considered to be a temporary disequilibrium due to excess labor at the current wage rate. Also, whenever wages are high, Classical economics points out that there are always more people willing to work at that ongoing rate and this is what they name as unemployment. Furthermore, if the economy is a Classical one, wages are perfectly flexible, so this would cause the wage rate to fall. This would, in turn, rid the excess labor available and reduce the unemployment back to equilibrium levels. This is how Classical economics believes an economy is the perfect solution. It relies on the idea that employers will always act in their own best interest. But, by doing so they will also help the economy. When employees are still available at a lower price, he will have no incentive or reason to pay them more. He will then adjust the wage lower and still be promoting for the overall benefit of its society without any extra effort. The Classical economy school of thought also teaches that the commodities markets will also always be in equilibrium because of flexible prices. It believes that if the supply is high with adequate demand, the situation is temporary. Just like when producers adjust their prices lower to lure a consumer into buying it when it has not sold, the prices for the commodity, also, lower down to match the demand and supply, thus once again, bringing the situation back to an equilibrium level. Capital Markets are no exception for Classical economics. In the classical economics school of thought, no human intervention is required to lead the capital markets to equilibrium as well. Classical economics theorize if savings exceed investment, the interest rates fall and equilibrium follows. Contrary, if savings fall short of investments, the interest rates will rise and once again reach equilibrium, with help from that invisible hand. One potential problem with the classical theories is that Say’s law may not be true. This could happen because not all the income earned goes towards consumption, misinterpreting the missing potential demand which will cause a dis-equilibrium. When supply falls short of effective demand like this, several problems can arise. For example, producers reduce their production, employees are laid off, wages decrease, thus leading consumers with less income, this will have a downward spiral. Classical Economists believe that what occurred to the savings is what started the problem and is where the solution lies. They believe all that is needed is for the savings to go in as investments. This will then allow the interest rates to adjust and bring equilibrium to the economy once again. But, once again, are our savings actually invested? Sadly, mine are not. Nonetheless, Classical economists argue all these solutions could work with no government intervention. Furthermore, they argue government intervention would actually hurt an economy in the long run. In conclusion, the Classical economics school of thought hold that Say’s law proves â€Å"costs of output are always covered in the aggregate by the sale-proceeds resulting from demand†. Also, Classical economists explain how the theory of the invisible hand is far more effective than any government intervention, with no monetary policy during an economic crisis. With Classical economics, the long run is targeted for an economy’s successful growth, leaving short run losses to be tackled at a later date. Classical economists believed investments did not hurt an economy in any way but will actually help because of their fluctuating ability. There are contradictions to any theory, but most can agree on the idea that the future expectations of any economy will affect its consumers. We will inevitably use our human instincts of survival and attempt to do what we think is best for our and our loved ones’ survival regardless of what we think is the best thing to do in â€Å"the long run† for our economy’s growth and stability. How to cite Classical Economics, Essay examples

Marketing Strategy of the Milestone Hotel †Myassignmenthelp.com

Questions: Task 1 An analysis of global and domestic change drivers that have implications for the company, using relevant academic models to justify your analysis. Task 2 A Critical evaluation of the internal organisational characteristics of the company . Task 3 One of the Board members has recently attended a seminar on "The Blue Ocean Strategy". The Board seeks your advice on the possibility of adopting a new strategic direction along the lines of the blue ocean model. Construct an argument for the attention of the Board using blue ocean strategy tools. Task 4 Critically evaluate and discuss in relation to implementation the structural, people ,processes and technology issues which will all contribute to shareholder return through improvements in business optimisation ,provided that top management approval is given to your proposals.State how such change could be accomplished, the barriers which may occur and how these can be pre-empted in a change plan. Answers: Introduction It outlines the strategy to make sure that the tourism, as well as hospitality sector of United Kingdom, has people as well as skills that are needed to grow over the next decade. This sector straddles the range of labour market areas. The industry is definite by the nature of people those access the services and products such as visitors. The purpose of strategy is to make sure that the hospitality industry should have the exact group to raise as well as perform and all division within the industry are functioning together on the labor force associated concerns that control the performance of the industry (BELL, 2012). The hospitality sector provides services to others and demonstrates consistent excellence as well as quality. The hospitality industry is a division of the group of those companies that is known as travel as well as tourism industry that offers essential goods as well as services to the travellers. These industries are the best-growing industry in the world. The Milestone Hotel The Milestone Hotel in London is the luxury boutique hotel that has a magnificent 19th-century architectural treasure that is situated centrally in the Royal Borough of Kensington and Chelsea. It is a 5 star intimate that has a Royal Albert Hall as well as a fantastic Knightsbridge shops that include Harrods as well as Harvey Nicholls as well as simple attain of London's west end to take pleasure in both the culture as well as retail therapy. Since it is a part of Red Carnation Hotel collection, this hotel offers services as well as beautifully appointed guest rooms, collections as well as long-stay apartments, as well as each of them is individually designed with innovative nature and attraction (Lacey, 2011). The mission of this hotel is to meet the expectations of their guests such that they can enjoy their gracious hospitality. It gives a luxury feeling as well as homelike feeling to their guests. In the guest room, sweet treats, books of poetry as well as fresh fruits are served in the guest room. Task 1: Analysis of global and domestic change drivers that have implications for the Milestone Hotel Before identifying the global trends that are impacting the hotel industry, it is required to emphasize that there is a direct correlation among the macro trends. There are many macro global trends that are impacting the hospitality and tourism industry. At first it is need to identify the global trends that are impacting the Milestone Hotel and its valuation. The impact of value can be in the form of market share as well as room rates. The factors to quantify include reputation of the hotel and the security as well as safety of their customers. The global and domestic change drivers that have implications for The Milestone hotel are the following: Millennial the new power segment With the increase of millennial business of consumers, they need to be clearer as well as tech confidence, with a strong focus on both understandings as well as customer connection. They are using advanced technology for check-in, expense, eating, as well as shopping. They are also insistently engaged in the social media sites such as Twitter, Facebook, as well as TripAdvisor to criticize. Millennials will be expecting a connection along with the services of tourism as well as they deal with their daily lives (Guinsberg and Bayat, 2012). "Foodies" are a different division of this market appearing for an epicure understanding at rational prices. Political tensions as well as terrorism Around the globe, people have reacted to increase the participation of government with disbelieving as well as challenge well-established political parties. Punishing policies of economic as well as severity measures beside the tensions related to religious, ethnic as well as cultural results in the increase in civil disturbances. The ability to competently bring social services is a continuing challenge for the governments. The countries with religious tensions containing poor governance as well as weak economics will cause terrorism. International and unrestrictive terrorism facilitated through information technology replaces state-supported political terrorism. Impact of technology The innovative technologies in the mobile phones are used for the purpose of check-in. And most of the individuals are using these digital services. The check-in through mobile as well as seamless connectivity across the mobile platforms as well as devices is accepted. By means of the geo-location software simply available that are trading locally that are mainly focused on content marketing (Chang, 2014). The individuals are delivering information throughout social software from the virtual networks. The use of technology is better as well as smarter and it is more included user experiences. The use of Smartphone is necessary for all the employees and it turns into a tool for HR training as well as in other workplaces. Wireless technology is integrated with the TV systems of the hotels. Sustainability and Resource Constraints Most of the hotels have the attractive green policy as eco-friendly policy is becoming a norm. The travellers are expecting that the hotels should have some type of program related to the environment as well as few are paying more for the features of such eco-friendly nature. The critical resources like water as well as power are under rising damage leading to increasing in value, instability and yet shortages. Global warming and the utilization of energy are affecting the way of consuming as well as live on a community scale. The Renewable energy resources, as well as innovative projects, figure out the future of the use of the resource at the same time as local tensions in excess of water will be heightened in the year 2015. The fall in the price of oil shows that the constraints of the resources are changed. Growth of population As the general demographic characteristics of the aging population are inspiring, the inconsistency between the subgroups within the older age associates are mainly the important factors in the way of predicting the needs of hospitality as well as its opportunities. In particular, the demographic inconsistency among the elderly, with regards to the status of health income, as well as structure of the family, is considered to be critical for a variety of future situations (Coole, 2012). As well as, the aging population is increasingly better educated as well as more knowledgeable and skilled customers of the services of hospitality. It is to be suggested that the emotional creation of "personal control" is ever more important to the developers as a principle in judging the suitability of hospitality industry products planned for this more complicated, aging customers of the future (Smith, 2011). Task 2: Critical evaluation of the internal organizational characteristics of the Milestone Hotel Through the critical evaluation, the effectiveness of an organization is to be measured regarding its functioning, achievements as well as problems from the behavioural point of view (Pizam, 2015). Strategic decision makers need a technique that is used to scan the internal characteristics of the hospitality as well as tourism industry. The strength and weakness of a company are the internal characteristics that can give the advantage over their competitors. Opportunity for advancement The first internal characteristics are based on the world of social media. The rise of social media has carried a new originate status to the consumer and an opportunity to engage with the hospitality sector. The employees of The Milestone hotel have the basic understanding of the power of social media that engage the customers (Kriechbaumer and Christodoulidou, 2014). But it does not know the way to capitalise on the social media comments to promote their services. The company incorporates the strategy of social media to connect their customers in talking to them online. It helps to analyse the measurement of the performance as well as uses the feedback to promote their status online (KU, 2014). After gaining the advantage of information about the preferences of the guest as well as discussions from the internet is going to provide the company more chances to promote as well as look for the opportunities. There is lot information in the sites about the hotel with various languages. The hotel has a social marketing strategy that gains the advantage of the information (Oltean, Gabor and Coniu, 2014). Work Environment The working environment in the hotel is good as compared to other hospitality industries. This is a first class as well as one of the luxury hotels that are considered to be a comfortable place to work. The hotel wants to meet with all the expectations of their guests so that they can enjoy their gracious hospitality services. It gives a luxury feeling as well as homelike feeling to their guests. The staffs are also comfortable in the work environment so that they can work to achieve all the objectives of the hotel industry. Hours as well as days of work This hotel industry is catering to their travellers and seeks services of hospitality at any hour of the day as well as night. A lot of operations of hospitality are opened for the customers. The hotel is open as well as gives 24 hours services in a day, seven days in a week including the holidays (Jauhari, 2012). They are in the service of their guests all the time and always satisfy them by their work. People oriented profession As the hotel serves the requirements of the travellers, therefore, the majority of the people those are functioning in this hospitality industry are in the contact with their guests as well as customers (Jauncey and Nadkarni, 2014). The social skills are used to communicate with others effectively. This is the important assets for people in this industry. Cost structure The structure of cost of hospitality and tourism industry influences the management decisions as well as the decisions related to allocation of the resource. The Milestone hotel is a luxury as well as five-star hotels that have a capital, labor as well as energy initiative. They have the high cost of property as well as employ many of the full-time employees. Therefore, it is not easy for the hotel industry to reduce the cost of the items as if the demand is to be low. They have to modernize their innovative services for each five years to be remained competitive in the marketplace (Kalargyrou and Volis, 2014). Another issue is that this hotel is investing a vast amount of money and the investors as well as the owners look at their return of investment. Therefore, it is being seen that this hotel needs to keep a steady of their clientele to sustain a profitability of the business. It leads to creating both marketing and pricing strategies as well as development strategies for the pro ducts. Quality of service Quality in the tourism and hospitality industry includes reliable delivery of products as well as services to the guests as per the expected standards. The major challenges that the hospitality managers face are to deliver a quality service to their customers. It is the most important situation for the success factor of the hotel. It becomes competitive in the global hospitality market (Asirifi, 2014). The tools that are used to measure as well as improve the quality of service of the employees that re given to their guests. The managers should take a record of the impact of cost profit and prioritize towards the process of quality improvement for their own property. The Milestone Hotel shoes that their stakeholders perceive the quality of service in their hotel industry as a value for money gives comfortable room to their guests and services. Their staffs are friendly and serve tasty food (Soni and Rawal, 2014). This is the way they are giving the best services to their guests to at tract towards their business. Labor intensive The hotel industries should require a large number of employees to give the satisfactory services to their customers. It is required to put it simple by labor intensive within the industry (Mohammed, Rashid and Tahir, 2014). As personal interactions, as well as experiences, are considered to be the important part of the customer services, therefore the staffs play a significant role in this development. Apart from the use of technology, machines as well as computers, the hotel requires employees to deliver the desirable services as well as the positive experience. As the customers are treated nicely by the employees, it makes profitable to their business. Intangibility The products of the hotel industry are the services that are intangible in nature though it is tangible. The direct effect of intangibility is such that the properties of this hotel cannot be sent out, tested as well as exhibited in advance. It is their use that is being transmitted. This involves that the acquired product is exclusive as well as in distinction to tangible products; the products of this hotel are basically experiences (Moulton and Leow, 2014). Apart from all this, the intangibility implies that the buyers do not know what they are buying as well as what they will obtain. That is the reason that those are planning to contract the services of the Milestone Hotel will appear for information about the hotel in advance in order to diminish the uncertainty to the highest. Task 3: Strategic Choice Models for Mitigating Competency Gaps in terms of Hospitality as well as Tourism Industry Overview of the Strategic Choice Models With the effect of globalization, the importance of strategy has been highly evolved in the modern business process. At the same time, it can be also stated that strategic choice models and strategic options also may ensure the sustainability for an organization in a competitive business environment (Strategic partnerships in Asia: balancing without alliances, 2010). Over the last twenty five years, it is identified that large numbers of global organizations have witnessed contemporary gaps in the business process due to the effect of highly competitive approach amid the competitors. In this regard, more specifically it can be argued that increased competitive atmosphere within the business, strategic involvement and incorporation of corporate culture has threaten the sustainability of the global organizations in an extensive manner (Chinese strategic thought toward Asia, 2010). Apart from this, it is also identified that technological changes and deregulation also have inversely inf luenced the sustainable growth as well as profitability of the business organizations. In relation to this, it can be also stated that through incorporation appropriate strategic models, hospitality as well as tourism organizations may also enhance its competitive advantages and business competencies within the operating marketplace. According to the report of Chinese strategic thought toward Asia (2010), global business organizations may enhance the dynamics of competitive competencies and also may ensure long-term sustainability of the business firm, through enhancing the dynamic capabilities of the business organizations. In this regard, more specifically it can be argued that appropriate strategic choice and strategic options may assist an organization to reinforce its competitive position within the operating marketplace. At the same time, it also may ensure the growth of an organization through improving the ability and values in terms of sustaining as well as competitive advantages (Strategic partnerships in Asia: balancing without alliances, 2010). In this context, Jansen (2010) argued that the modern era, most of the global organizations have witnessed that advanced information as well as communication technologies have driven the business performance of the global organizations in an extensive manner. At the same time, it is also identified that hospitality as well as tourism organizations have faced certain challenges in terms of competitive rivalry due to the impact of advanced information technologies as well as communication technologies. In this regard, more specifically it can be argued that with an interest of enhancing the business competencies and completive advantages, modern organizations have highly emphasized towards its business model innovation process. Moreover, it can be also stated that large numbers of global hospitality as well as tourism organizations have incorporated many e-businesses constitutes such as e-commerce and IT-tools, with an intention of reducing the competency gaps of the organization. Definition of Strategic Choice Models In order to illustrate the definition of the strategic choice models, it can be stated that the notion of strategic choice models have been introduced in the early 21st century with an aim of ensuring the business sustainability for a long-term period. At the same time, it can be also argued that the concept of strategic choice models have been developed with an aim of enhancing the business performance of the global organizations through reducing the strategic gaps and by enhancing the strategic ability in terms of business competencies and competitive advantages among others. According to the viewpoint of Kendall (2009) strategic choice models explains how a business organization may ensure the practices of a good business model within the competitive business environment through enhancing the capability and ability of strategic position and strategic options. The Importance of Strategic Choice Models In order to highlight importance of strategic choice models, it can be stated that strategic choice models is considered as one of the most crucial constituents, which usually plays an imperative role for a business organization for driving the value of the value of the farm within the operating marketplace. At the same time, it can be also argued that through the assistance of strategic choice models an organization may drive its revenue, profitability and growth rate towards a positive dimension (Momoh, Roy and Shehab, 2010). On the other hand, it can be also stated that through concentrating on the strategic choice models, an organization may fulfill the needs and expectations of the customers by identifying and understanding their demands. Moreover, it can be also argued that through incorporate of appropriate strategic choice models, an organization may enhance its efficiency in terms of resource based view, cost efficiency, value chain analysis and in terms of strategic network s among others. Simultaneously, through adoption of strategic choice models an organization may ensure the consideration of ethical as well as legal aspects (Chinese strategic thought toward Asia, 2010). Key Constituents of Strategic Choice Models In order to identify the key constituents of strategic choice models; based on the report of the oyster question: scientists, watermen, and the Maryland Chesapeake Bay since 1880 (2010), it is identified that strategic position and strategic choices these are constituents may assist an organization to enhance the business performance, through mitigating competency gaps within the operating marketplace. A details discussion is illustrated below for better understanding the above stated context. Strategic Position Strategic Choices Definition of Strategic Position According to the viewpoint of Henry Ford, strategic position can be referred as a specific position sought, which usually determine the position of an organization in the operating marketplace in terms of consumers as well as competitive rivalry. In this regard, more specifically it can be argued that an organization may enhance its efficiency as well as effectiveness in terms of business competencies, through attracting/ accruing new consumers towards business. At the same time, it may also help an organization to satisfy the needs and expectations of the customers by identifying needs and expectations of customers. Thus, it can be stated that the notion of strategic position plays an imperative role for an organization with an aim of ensuing the influence on strategy in terms of internal resources as well as external environment. Thus, it can be acknowledged that strategic position is one of the core constituents of strategic choice models, which can influence and enhance business performance in an extensive manner (Wa'ed, 2014). Chen and Chang (2010) argued that a prudent strategic position may benefits an organization to flourish its brand image among the consumers and stakeholders through fulfilling their needs and expectations. During the implementation of operations, an organization should practice strategic choice models with an aim of ensuring the success for future (Wa'ed, 2014). In order to execute successful strategy position, an organization should emphasize towards below stated dominant: Best Product Manufacture product cost must need to be low and they should be variety in products. Consumer Solution In order to ensure customer solution, an organization should reduce its cost and must need to increase their profit margin. System Lock-in Similarly, in order to ensure system lock-in an organization should emphasize towards its stakeholders such as customers, suppliers and distributors; through establishment of strong relationship. A diagram is depicted below for better understanding. Figure 1: Triangle of Strategic Position (Source: Dean and Company, 2014) Analysis of Strategic Position of the Milestone Hotel In keeping with the foregoing comprehension, it is determined that over the last decade the Milestone hotel has remained immensely successful in terms of profitability and growth rate. At the same time, the organization has also gained profit and accrued large market share within the hospitality and tourism industry. In this regard, Chen and Chang (2010) claimed that through practicing strategic choice models, the Milestone hotel also has gained massive success during its business activities and operations. The Milestone hotel has organized its operations by establishing core principles as well as a set of fundamental values. Those values and principles are illustrated below: Prime Factors High quality customer service Designing new products Economical pricing A specific brand position Secondary Factors Efficient production techniques Ensuring supplier chain Quality assurance Ensuring after sale-service Better comfort and accessibility Establishment good relationship with stakeholders through communication (Source: Chen and Chang, 2010) Based on the above stated analysis, it is identified that the Milestone hotel has gained high popularity among the tourist and its stakeholders, which may have influence the organization to gain leading position within the hospitality as well as tourism industry. Based on the evidenced of the literature it is also notified that the organization has high focused towards pricing strategy, with an intention of establishing a unique identity among the consumers. At the same time, the Milestone hotel has treated its quality of products and/ or services as a symbol/ logo amid the consumers. Simultaneously, the organization has maintained good relationship with its direct and indirect stakeholders such as customers, employees among others. Apart from this, the Milestone hotel also has maintained certain benchmark, which has assisted the organization to improve its merchandising, experimenting product layout and to ensure consistent quality assurance among others. Thus, it can be evidently s tated that appropriate practice of strategic choice models may assist an organization to mitigate its business competency gaps within the operating industry (Chang et al. 2010). Definition of Strategic Choices According to the viewpoint of (Zhihong, 2010), strategic choice varied on the characteristics of leader/ leading entity, who usually have the ability of making choices in a pragmatic manner. The term strategic choice can be referred as a constituent of advanced strategic choice models, which has designed and structured business operations and activities differently. The concept of strategic choice can be evaluated through identifying the ability of efficiency in constructive decision making for an organization archive the predicted/ determined goal (Friend and Hickling, 2014). Figure 2: Area of Strategic Choice (Source: Friend and Hickling, 2014). Analysis of Strategic Choices According to the viewpoint of Gow (2010), an organization should need to determine a specific process of strategic choice, with an aim of enhancing the competitive advantages within the operating marketplace. A pictorial diagram is depicted below, for better understanding the process of strategic choice, which may lead an organization towards producing better outcome and it also may ensure the operational efficiency of the organization within the competitive business environment. Figure 1: Process of Strategic Choice (Source: Friend and Hickling, 2014). Based on the above stated diagram it is identified that in order to identify, how the Milestone hotel has reduced its competency gaps within the competitive business environment; it is revealed that the organization has adopted certain changes in its business operations through its strategic choice within the hospitality industry as well as tourism industry (Wazni and Wilkoff, 2010). Correspondingly, the Milestone hotel also has provided its inclusive services to its customers and stakeholders, which has promoted its strategic choice of the Milestone hotel within the operating industry. Thus, considering above stated aspects, it can be evidently affirmed that through concentrating on strategic choice the milestone hotel has mitigated its competency gaps during the business operations and activities (Religion and politics in America: faith, culture, and strategic choices, 2010). Relation between the Strategic Position and Strategic Choices of the Milestone hotel With absorption to establishing accomplished in amidst strategic position and strategic choices of The Milestone hotel based on the case study, it can be asserted that both these factors are accompanying indivisibly. According to the analysis, it has been empiric that strategic choices are one of a lot of astute factors in case of business activities. Thus, it can be affirmed that the investment planning of The Milestone hotel for constant beforehand was not complete for that period. Moreover, those new players had as well offered affiliated prices and affiliated kinds of atmosphere. Consequently, consumers were as well accepting admiring arise the Milestone hotel. Thus, the strategic best of The Milestone hotel was not ideal at that point of time (Ebbers and Wijnberg, 2010). In addition, it can be as well angled that strategic position is as well accretion basic bureau for an enterprise. Otherwise, an activity would not be able to accomplish decisions ideally. Based on the apperception acquired from the case absorption of the Milestone hotel, during that actualization it had not alleged activity anxiously as a after effect it had struggled in case of accretion its casting image. The Milestone hotel did not acquire an adherence calendar if about all the added competitors were appliance that as a business strategy. From an adapted standpoint it has been as well empiric that if competitors such as Tesco were alms added bulk foods, the Milestone hotel had been adjourned on womens garments. Therefore, it can be evaluated that the Milestone hotels strategic best had not been complete during that phase (Zhang, 2010). In addition, he had arisen up with an above arrangement promotional activity. According to the appraisal it is activate that The Milestone hotel had accustomed to accomplish its position in the advancing exchange and to accredit its casting image. At the above time, from the findings, it has been about abstruse that to ensure top casting angel an activity such the Milestone hotel needs to focus on the strategic best first. Without a set of able strategic choices, strategic accretion cannot be possible (Chen and Chang, 2010). In befitting with the analysis, it has been as well allegedly empiric that the Milestone hotel advancing strategic best and strategic position had put the Milestone hotel even in an added analytic situation. Accordingly, it can be said that the appetite of alienated adequate approaches had formed to a complete admeasurement but it was not accustomed thoroughly. Moreover, it can be added declared that the Milestone hotel had been able to appraisal the requirements alternating with the about-face trends and top bulk captivation issues of the Milestone hotel. In acrimony of anecdotic the causes, due to affliction in acceding of strategic positioning, The Milestone hotel was not able to fortify The Milestone hotels activity during crisis actualization aural the tourism and adaptation industry (Gow, 2010). Finally, afterwards a complete period, the Milestone hotel had emphasized on its accurate strategic choices, the Milestone hotel had as well concentrated on strategic positioning. At that point of time, the administering of the Milestone hotel should appraisal its arrangement of online writing in adapted segments to position itself as a beat aural the tourism and adaptation industry. The Milestone hotels complete appetite was to fortify its activity in calm exchange ancient and afresh the all-embracing market. From the appraisal acquired from the Milestone hotels case study, it can be complete that during the abatement phase, the ambassador of the Milestone hotel ancient of all focused on strategic position and according to it a set of strategies to reinforce its casting angel aural the tourism and adaptation industry (Chang et al. 2010). Task 4: Evaluation of Strategic Choice Modules to Identify Project Outcomes In order to evaluate the efficiency of the strategic choice modules, it is identified that even afterwards the sustainability aspects, abolitionist accretion is actually difficult as it usually requires a abandonment from the present adeptness base and/or exchange relations and is added adequate to be discontinued than its incremental alternation due to the greater ambiguity and time adapted (A Companion to Europe since 1945, 2010). Management studies acquire credible about that in administering abolitionist strategic choice and organizational culture such challenges will not abandoned ascendancy authentic but a new set of issues to specific to strategic choice and organizational culture as well accusation to be addressed throughout the accretion process. Studies acquire acclimatized that accretion teams about face added aggravation of admixture potentially adjoin sustainability abuttal and ambiguity in compassionate sustainability due to either authentic ambiguity or abridged information (Bielavitz, 2012). Forth commercialization is credible to be abounding with difficulties as companies attack with issues such as ensuring bartering activity and advancing user alley dependency/lock-in mechanisms. With little accuracy amidst incremental and abolitionist strategic choice and organizational culture, the after effect is that administering studies acquire branded strategic choice and organizational culture as an big -ticket activity with top ambiguity and blow (Fashion since 1900, 2010), and forth frequently address technologies with inferior accomplishment compared to exchange incumbents. While studies acquire ably auricular abounding challenges of strategic choice and organizational culture, acclimatized assay has yet to board an ablaze annual of the success factors. Drawing aloft the acclimatized accretion administering literature, several admirals acquire brash specific success factors for strategic choice and organizational culture. A classic view point of O'Reilly et al. (2010) it is identified that the factors such as conflicting validation, beastly assets and business acclimatization in their assimilation of babyish aggressive firms. Existing studies usually seek to baldest success factors from above sets that beforehand strategic choice and organizational culture. In some case, the alternation of the success factors themselves acquire been modified, such as extended exchange acclimatization and the accretion of conflicting adeptness from a broader set of actors than acclimatized (Driessen et al. 2013). However, so far the accusation acquire been admission and it is harder to achieve an added acclimatized annual on what determines the success of strategic choice and organizational culture aural an agglomeration company. In addition, abounding of the studies already again do not actually assay amidst success factors for incremental and abolitionist innovation. This assimilation takes accretion approach, and actually investigates how abolitionist accretion is added by the basal ambient in which accretion activities are embedded (Strategic partnerships in Asia: balancing without alliances, 2010). The admission of ba sal administering on abolitionist accretion has hardly acclimatized assimilation in the accretion administering abstruse so far. While complete abstruse does recognize the emphasis of accretion activity and assets for innovation, and timing as an aspect of strategy, the admission of bookish basal administering is below researched with annual to abolitionist accretion and strategic choice and organizational cultures in particular. Thus, it can be evidently stated that through emphasizing towards strategic choice modules an organization may enhance its project outcome and simultaneously, it also may reduce business barriers within the competitive business environment (Phillips, 2012). Discussion of the Challenges of Resourcing the Implementation Process This as well applies to all the structural, people, processes and technology issues, which may hamper stakeholders and also the project outcome and the mechanisms by which basal administering affects accession activities. Prior assay has brash portfolio administering as an accoutrement to assay abutting activity into accession activities (Kester et al. 2011). Portfolio administering should ensure the alignment of the portfolio of projects with technology, barter and timing set out by strategy. Studies acquire as well credible that activity should affect the atom of abolitionist adjoin incremental accession in the firms portfolio and that breach of accession activities from added abutting activities forms accession accoutrement to accoutrement basal choices (Nilsen, 2010). However added mechanisms to abecedarian activity into abolitionist innovation, and added actually basal direction, are lacking structural, people, processes and technology issues, which may hamper stakeholders and a lso the project outcome. Our purpose is to abounding this void, assimilation on an activity aimed at accelerating the sustainability apprenticed accession portfolio of the firm (Momoh, Roy and Shehab, 2010). In order to measure and identify the after effect of accession activities, it is notified that both centralized and conflicting activity factors in this study. Apart from this, based on the evaluation it is identified that the study has highly focused on a specific accession project, and address the adapted phases in which the activity is executed, including the sequencing of the phases (Jamalinejad, Zangiabadi and Varesi, 2014). By accoutrement a flush and abounding anecdotal of this alone case our agenda gives greater accuracy into how complete targets for sustainability actually impacts the activity of abolitionist strategic choice and organizational culture through processes such as centralized and conflicting adeptness exchange, captivation of adapted centralized and confli cting parties. Conclusion The hospitality and tourism industry is the best growing industry in the world. It is a division of the group of those companies that is for the travellers. The rise of social media has carried a new originate status to the consumer and an opportunity to engage with the hospitality sector. The individuals are delivering information throughout social software from the virtual networks. The use of technology is better as well as smarter and it is more included user experiences. The Milestone hotel had accustomed to accomplish its position in the advancing exchange and to accredit its casting image. 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